Content Enrichment

For many publishers and information services companies, generating a sale requires more than just a good placement on a website or shelf space. It requires the book or information product showing up conspicuously and favorably in the search queries and recommendations of prospective buyers. This functionality depends on the level of enriched metadata and tagging available. Information overload not only exists on the Internet. It also exists in the extensive proprietary databases of our clients, which are in turn sold via subscriptions to professionals in medicine, law or other advanced fields. With our content enrichment solutions, we can help our clients tag and structure that content, turning it into rich data that can be accessed more readily by consumers. Our expertise in business process reengineering has also enabled us to automate our workflows, thereby reducing costs while providing high-value service.

Key services provided include:

Database Enrichment
SPi Global has extensive experience in structuring content for large, complex databases for XML content and metadata, and overall content enrichment. Our teams perform database cleaning, de-duping, validation, fact-checking, database research, information clipping, and content extraction services for a wide variety of information providers. SPi Global content analysts also tag data within the overall database structure, making data easier to sort, and slice and dice for public consumption.

Content Mining Support
SPi Global performs this work for a market-leading client involved in scientific journals related to chemistry and pharmacology. Our teams study all journal articles manually, mining the content for relevant information and then transferring them to the database using a special software. The entire process is kept in-line with the subject-based guideline provided by the client to pull the pertinent terms and keywords that consumers of the information will use to access the database. We can work with the client’s existing software, or develop our own tools to help mine the content for relevant information.

• Taxonomies/Semantic Tagging: Structuring the content and data in ways that ease its access to end users is a key part of any content-enrichment project. To that end, SPi Global has developed schemas that enable the team to optimally “search and retrieve” information using the expertise of our in-house subject matter experts and state-of-the-art tool. We have developed detailed approaches to structuring data and we carefully follow client guidelines. This also enables us to create taxonomies that support the highly specialized topics our clients require us to work with, encompassing the area of biomedical research.

SME Support
Given the breadth of the scientific topics covered at an advanced level, the work requires highly skilled personnel with a good exposure to a wide range of scientific areas, from basic sciences to medicine, to drug discovery and development as well as biomedical research. Our teams include SMEs who support the overall work, helping the content specialists make decisions as they structure and tag the content. The SMEs are also responsible for quality assurance, which includes training and developing the skills of the people. We deploy a continual approval process to ensure that expertise is continually earned and shared with members of the team.