Laserwords Meets the Digital Press Needs of Small and Mid-size Businesses

CHALLENGE: Vendor support for small volume runs

Advertising has long been considered the lifeblood of newspapers. Publications die without it. Many newspapers, however, struggle to come up with creative and cost-effective ways to keep the lifeblood flowing. And a small chain of community-based newspapers is no exception. They needed someone to provide the colored inserts for their papers, but do so in much smaller runs compared to a traditional newspaper chain. This basic requirement can help them thrive.