Today, publishers need a unified content strategy in order to prepare their content for multichannel delivery. But what may work for one publisher, may not be the right strategy for another. The crucial point for publishers today is to structure their content in a way to create multichannel outputs and re-use where printed books and eBooks represent only two possible delivery channels.
In this webinar, we will discuss:
• The benefits and pitfalls of print, digital and simultaneous
publishing strategies
• Which strategy would potentially maximize my content?
• How do I maximize the workflows on the print and digital side to
maximize my content’s potential?
• Does it make financial and strategic sense to partner with a
company using each strategy?
SPi Global empowers leading publishers and content providers to maximize the value of their content online and offline by infusing technology, know-how, and innovation into their businesses. SPi Global provides its clients with a competitive advantage by creating unique strategies in redefining a business model, enhancing an existing or developing a new service offering and increasing operational efficiencies by introducing a system or redefining workflows. With a complete suite of digital, publishing, content development and enrichment, marketing, and customer support services, we help companies adapt to the rapidly changing demands and needs of their own customers through our unique and innovative solutions.
For over 30 years, SPi Global has been helping leading publishers, not-for-profit organizations, information providers, and Fortune 1000 companies to increase their revenues, reduce costs, improvetime-to-market, and automate operations. With over 500 clients and 9,000 content specialists, no job is too large for us.