Listen, Measure, and Engage: Is Social Media part of your CRM strategy?

Investments into Social Media has rapidly moved into the billion-dollar threshold, and key decision makers grapple with more questions. Are you tracking social media? Is someone listening to the messages coming out of Facebook and Twitter? How quickly do you reply? If you don’t get social media, you are going to be trounced by your competition and lose business!

A sobering investigation of this landscape unsettles those who hesitate in offering social media response CRM services. It’s imperative to remain ahead of the curve, and not just join the fold to produce “noise”, but offer sustainable advantages in increasing loyalty, improving customer satisfaction, boosting sales.

Learn how to listen, measure, and engage with this action-packed white paper. You’ll learn:

1. Why embracing social media is a “choice”, and why success relies on 100% commitment.
2. How two-way communication leads to increased impact, and why it strengthens the customer relationship.
3. How valuable social media is as a channel for customer satisfaction.
4. The key elements for your social media response strategy once you embrace social media as a customer service channel.
5. The advantages of outsourcing and why it is a natural evolution of CRM.