Archive For June 2013
In every marketing endeavour, the end question is always, “How do we get more people to buy our product/service?” We can keep on guessing, but sometimes it’s best to just ask. Don’t be disillusioned though, asking isn’t as easy as it seems. In order to get the most out of asking, so to speak, you must be able to prepare a well-crafted survey questionnaire. 1) A Survey that… Respects Your Participant’s Limited Time The initial hesitation of a survey participant is, read more »
Not being able to speak your customer’s language can lead to a lot of missed opportunities. It doesn’t matter if you have the most efficient system, or the best product available on the market today, if you can’t speak your customer’s language, you won’t be able to achieve the results that you’re aiming for. You need to learn how to communicate with your buyers and make them understand that you have their best interests at heart. Want to know how read more »
Over the past years, CRM has become quite a popular topic among businesses looking for ways to stay their ground through the economic slowdown. This is mainly due to the fact that it is much more cost effective and reliable to drive sales and profitability from existing clients, than to implement a new customer acquisition program. Many experts believe that it costs around six to seven times more to attract a new client than to keep an existing one. Considering read more »
For businesses to be truly successful, customer satisfaction should be made their first priority. Although it’s common knowledge that customers come and go, you need to take all the necessary measures to ensure that your customers are satisfied with your service. You need to be aware that no matter what industry you’re in, there is a lot of competition. It pays to stay ahead in terms of formulating customer relations management strategies that will keep your clients content. Although email read more »
You have to accept that you’re not the only one who thought of this business venture. You will have competition. And in a sea of competition, what are customers looking for? They’re looking for the best deals, great service and a company that will value them. In these times of economic recession, people will be “finickier” than usual – hence, the CRM aspect of any business is, now more than ever, crucial for customer expansion and retention. 1. Focus On read more »
Imagine this scenario: you’re tasked to research specific information on the internet. So you opened your browser and you came across this particular website. When you opened it, you see rainbows—literally—because the background of this specific website is so colorful, the fonts are very fancy and everything looks crowded. Because you are patient, you ignored the extravagance for a while and tried to read the content—it was surprisingly interesting and related with what you’re looking for. So you read further… read more »
Follow SPi Global and over 1,200 customer-focused executives at the Ceasars Palace, Las Vegas, Nevada from June 10-14, 2013 for the largest, most comprehensive call center event in the world. This year, the event is themed: “Driving Business Value: Transforming Culture & Excelling in the Multi-Channel, Socially Interwoven Customer Environment” Professionals across all key industries – travel, hospitality, consumer electronics, healthcare, retail & membership services, energy & utilities, telecommunications, and media & entertainment – will find out how to play read more »
In order to reach the thriving point of any industry, one must be able to build a regular flow of inbound clients. Unfortunately, as Darren Rowse of Problogger puts it: “There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.” Not everyone who sees your commercial, reads your blog or hears your jingle on the radio is going to buy your product/service. read more »