Top 5 Cardinal CRM Strategies

The grueling, hard work has paid off: Product promotion across all channels of social media – Facebook, Twitter, LinkedIn, Google+ – was effective. Sales have increased the company’s bottomline. That’s it right? Not quite. It is not a one-time deal. While sales are the main driving force of business, it doesn’t stop there. Like those infomercials you see on TV, “there’s more!”   A sale leads to the most important asset of all: people. Sales may be the driving force read more »

The Pros and Cons of “The Customer Is Always Right” Philosophy

At one point or another, everyone has pulled their “the customer is always right” card to get what they wanted, whether fairly or undeserved. While it is true that the philosophy is justifiable by many factors, it also cannot be denied that it allows customers to take advantage of business owners as well. Because everybody is a customer or patron in one way or another, it seems logical and rational to hold on to such a philosophy. It allows people read more »

8 Qualities You Need To Look For When Hiring A Customer Service Representative

Jobs in customer care call centers are among the most sought-after positions of today. With the many openings available, there are even more applicants waiting to be hired. While many candidates may seem highly qualified and well-suited for the position based on the credentials on their resume, there are a few more qualities that must stand out in a customer service representative. Below are 8 noteworthy traits to look for. #1 Efficiency No customer likes to wait. Putting patrons on read more »

Philippine Call Centers: 5 Essential Advantages

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew, “The Father of Singapore”   One of the major changes in corporate business has been the strategy of outsourcing services. Nowadays, when it comes to operating large scale businesses, call center outsourcing services are essential in the way it satisfies and retains customers. Due to high demand, the growth of call centers in the Philippines has significantly increased. At read more »

Traditional vs. Social CRM: What’s The Difference?

Customer Relationship Management is an important part of business as it is what makes customers come back for more, which is why having good CRM is paramount to the long term success of a business. These days, there are two main types of CRM that businesses can utilize: Traditional and Social. It’s imperative that entrepreneurs know the difference between these two in order to understand how their sales support services leg can rake in more customers. In a technical definition, read more »

Tips For Successful Cross-Sells and Upsells

The act of cross-selling is something that most people don’t get, but we encounter it all the time. The most common example of it is with fast food restaurants, where they ask “Would you like fries with that?” while you’re ordering to attempt selling something additional to you. In grocery and convenience stores, you’d see some stuff being sold up front by the cashier to tempt you in adding something more to your purchase. Those examples net in additional millions read more »

The 3 Tiers Of Customer Support

The way that customer support is organized is not as one whole mass that takes every call and solves problems like magic. In every customer care call center there is a certain way that customer support is arranged, which is by levels or tiers that handle problems according to their focus and difficulty, as opposed to the general customer service that has been traditional for a long time. This optimized form of customer support has become the industry standard, and read more »